Staff Profile

More than 25 Years 

•      Administrative assignments 

•      Nodal officer, MGNCRE
•      Co-coordinator, IQAC 2022-23
•      Presiding Officer, Internal Complaints Committee (ICC), 2022-23.   
  
•     Teacher-in-Charge, Department of Psychology, 2022-23
•     Member, Screening Committee for Faculty Promotions, 2022-23
•      Member, Time table Committee, 2022-23
•      Member, Workload Committee, 2022-23  
•      Convenor, Screening Committee for Recruitment, of DPE 2022-23
•      Member, Screening Committee for Faculty Promotions, 2022-23
•      Coordinator, Feedback Committee under IQAC, 2022-23
•      Editor, Research Post, Journal of Social Sciences, 2021-22
•      Member, Sports Committee, 2022-23
•      Member, Academic Committee, 2022-23
  

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•      Nodal officer, MGNCRE
        Member, Governing Body, 2021-22
•      Presiding Officer, Internal Complaints Committee (ICC), 2021-22
•      Co-coordinator, IQAC 2021-22
•      Member, Workload Committee, 2021-22   
  
•      Member, Screening Committee for Faculty Recruitment, 2021-22
•      Member, Screening Committee for Faculty Promotions, 2021-22
•      Coordinator, Feedback Committee under IQAC, 2021-22
•      Member, TA Committee, 2021-22
•      Convenor, Fact Finding Committee, 2021
•       Member, Library Committee, 2021-22
•     Member, Sports Committee, 2021-22
  
•      Editor, Arthvaan, Commerce Journal, 2021-22
•     Editor, Research Post, Journal of Social Sciences, 2021-22

•     Presiding Officer, Internal Complaints Committee (ICC), 2020-21
  
•      Co-coordinator, IQAC 2020-21
•      Co-convenor, Workload Committee, 2020-21   
•      Member, Conference Committee, 2020-21
•      Member, Screening Committee for Faculty Promotions, 2020-21
•      Coordinator, Feedback Committee under IQAC, 2020-21 
•       Editor, Arthvaan, Commerce Journal, 2020-21
•      Editor, Research Post, Journal of Social Sciences, 2020-21

• Member, Appraisal Committee,  2020-21     
  

  
  

  
  

  
  

  
  

  
  

  
  
  
  
  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

Ethics in Business and Marketing, Management of Stress, Sustainability in Marketing

• Marketing, Advertising and Management

• Successfully Supervised a Ph D Study on 'Sustainable Practices In Indian Hotel Restaurants: An Exploratory Study of the Northern Region of India.'
• Currently supervising a Ph. D. study on, ‘Impact of Consumer motivational Values and Involvement with Social Issues on their Responsiveness to Socially Responsible Companies,’ Department of Commerce  
• Currently Supervising an M. Phil. Study, Department of Commerce, Delhi School of Economics.

• Research Articles
• Analysing Sustainable Practices adopted by Hotels: A Consumer Perspective, International Journal of Humanities, Law and Social Sciences, Kanpur Publishers, ISSN 2348-8301, Vol. VIII, Issue 1 (Summer) 2021, UGC-CARE.
• Digital Marketing: A Sustainable Solution for Building Customer-Based Brand Equity for Entrepreneurs, Administrative Development: A journal of Hipa, Shimla, Special Issue, ISSN 2319-2976, Vol. VII (2)(ii), 2020, UGC-CARE.
• Theory of Reasoned Action: Assessing Customers Inclination Towards Eco-friendly Hotels in Northern India, International, Journal of Research Analytical Reviews, June 2019, Volume 6, Issue 2, E-ISSN-2348-1296 UGC-CARE
• Sustainable Practices in Hotels: A Study of Five Star Hotels in Northern India, Administrative Development, A Journal of HIPA, ISSN 2319-2976, Jan-June, 2019. UGC-CARE
• Impact of Sustainable practices at Indian Hotels in Northern India on Consumer Behavior, Think India, ISSN 0971-1260, Vol, 22, spl issue,-20, December, 2019. UGC CARE
• Understanding the Approaches to Attract, Motivate and Retain the Millennial Workforce: A Conceptual Analysis, Arthavaan, A refereed journal of business and Commerce, Bharati College, ISSN 2455-0353, pp. 63-69, December 2019.
• ‘Ethical Perspectives of Students in India: An Empirical Investigation of Beliefs and Behaviour,’ International Journal of Applied Ethics, Centre for Ethics and Values, Ramanujan College, University of Delhi, Volume 5, 2016-17, pp 71-86, ISSN: 2321-2497.
• ‘Code of Ethics Among Indian Business Firms: A Cross-Sectional Analysis of its Incidence, Role and Compliance,’ Paradigm, 20(1) 14-35, 2016; Sage publications Publications.
• ‘Identifying the Sources of Ethical Learning in India: A Perceptual Analysis,’ in International Registered Research Journal, Impact factor 5.84 by SJIF, Morroco and 3.491 by IIFS, Jan. 2016, Year 6/ Vol.1/Issue 11. ISSN: 2320-2569.
• ‘Ethicality of Indian Managers: A study to Investigate the Impact of Education Level on Ethical Proclivity,’ in International Journal of Social development, A Refereed Research Journal developed by Centre for Social studies, New-Delhi, India, 2015 (2), pp10-29, ISSN: 2348-4993.
• ‘Ethical Decision-Making in Business and Marketing with reference to Moral Intensity’’ in Arthavaan, a refereed Journal in Commerce and Management published by Bharati College, Vol. 1, No. 1, 2015, pp 11-19, ISSN 2455-0353.
• 11. ‘A Perceptual Analysis of Relationship between Age and Ethics in Marketing: A study of Indian Managers,’ in International Journal of Business, Management and Social Science published by Choice College of Arts and Commerce, Pune, India, Vol.III, Issue 12 (11), August, 2014, ISSN 2249-7463.
•  ‘Impact of Gender on Marketing Ethics: An Exploratory Study of Beliefs and Behaviours of Indian Managers,’ in International Journal of Management and Computing Sciences, A refereed publication of Society of Management and Behavioural Sciences, Canada, Vol. 4, No. 1, Jan-Mar, 2014, ISSN 2231-3303. UGC-CARE
• ‘Green Marketing: Perceptions of Consumers regarding Green products,’ in the book Contemporary Issues in Corporate Social Responsibility and Green Growth, Bharati Publications, University of Delhi, India, Vol. II, 2013, ISBN no. 978-93-81212-52-3.
• ‘Marketing Ethics: An Investigation of Ethicality of Beliefs and Behaviours of Managers in India,’ in Orient Vision, Manipur, India, Vol. 3, Jan-Mar, 2011, ISSN 2230-8032
• ‘A Review of Empirical Studies on Ethical Perspectives of Marketing,’ in Journal of Business Studies published by Shaheed Bhagat Singh College, University of Delhi, India, Vol. II, 2009, ISSN 0975-0150. UGC-CARE.
• Published an article, ‘A Review of Empirical Studies on Ethical Perspectives of Marketing,’ in Journal of Business Studies published by Shaheed Bhagat Singh College, University of Delhi, India, Vol. II, 2009, ISSN 0975-0150. UGC-CARE.

Books

• Book entitled “Management Principles and Practices,” for students of B.com. (Hons.), published by Vikas Publishing house, New-Delhi, 2016, ISBN 978-93-259-5259-059-9. (Co-Author)
• Book entitled “Principles of Marketing,” for students of B.com. (Hons.), published by Vikas Publishing house, New-Delhi, 2014, ISBN 978-93259-8083-9. (Co-Author)
• Book entitled “Principles of Marketing,” Pan-India Edition, published by Vikas Publishing house, New-Delhi, 2014, ISBN. (Co-Author)
• Book entitled “Marketing Management,” for students of B. Com. published by Vikas Publishing house, New-Delhi, 2015, ISBN: 978-93259-8662-6. (Co-Author
• Book entitled “Human Resource Management” for students of B. Com. published by Scholar Tech Press, MKM publishers Pvt. Ltd., New-Delhi, 2015, ISBN: 978-93-82206-68-3. (Co-Author)
• Contributed a Chapter on “Market-Exploring and Segmentation,” in the book, Business Entrepreneurship and Management, published by Dorling Kindersley (India) Pvt. Ltd., Licensees of Pearson Education in South Asia, 2014, ISBN 978-93-325-2005-9.

 E-Lessons/modules/content/videos

• Developed an e-lesson for ILLL entitled, ‘Product Decisions,’ December, 2014, ISSN 2349-154X, uploaded on the DU website vle.du.ac.in. (Co-author)
  
• Developed an e-lesson for ILLL entitled, ‘Ethical and Legal aspects of Advertising in India,’ under NME-ICT Programme, December 2012, ISSN 2349-154X, uploaded on the DU website vle.du.ac.in.
• Developed an e-lesson for ILLL entitled, ‘Advertising Appeals’ under NME-ICT Programme, December 2012, ISSN 2349-154X, uploaded on the DU website vle.du.ac.in.
• Developed an e-lesson for ILLL entitled, ‘Types of Advertising,’ under NME-ICT Programme, December 2012, ISSN 2349-154X, uploaded on the DU website vle.du.ac.in.
• VIDEO LECTURES (Marketing)for the project of E-PG Pathshala, under a project of MHRD 

         1. https://youtu.be/ElVhQpWYyHY

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 2. https://www.youtube.com/watch?v=B7tsDJ2mN6s 

• VIDEO LECTURE (Understanding Marketing)for CEC under UGC.
• Developed a module on Unit III Module1: 'Basic Concept of Sales and Selling' under Vocational subject Marketing and Sales for class IX and X for CBSE http://cbseacademic.nic.in/skill-education-books.html (After clicking the link click class IX and X and its S.no. 12 {412} in the list)
• Developed a module on Unit III Module 2: 'Segmentation' under Vocational subject Marketing and Sales for class IX and X for CBSE http://cbseacademic.nic.in/skill-education-books.html (After clicking the link click class IX and X and its S.no. 12 {412} in the list)
• Developed a module on Unit III Module 3: Personal Selling under Vocational subject Marketing and Sales for class IX and X for CBSE http://cbseacademic.nic.in/skill-education-books.html
  (After clicking the link click class IX and X and its S.no. 12 {412} in the list)

RECENT PUBLICATIONS 

• Analysing Sustainable Practices adopted by Hotels: A Consumer Perspective, International Journal of Humanities, Law and Social Sciences, Kanpur Publishers, ISSN 2348-8301, Vol. VIII, Issue 1 (Summer) 2021, UGC-CARE.
• Digital Marketing: A Sustainable Solution for Building Customer-Based Brand Equity for Entrepreneurs, Administrative Development: A journal of Hipa, Shimla, Special Issue, ISSN 2319-2976, Vol. VII (2)(ii), 2020, UGC-CARE.
•  Theory of Reasoned Action: Assessing Customers Inclination Towards Eco-friendly Hotels in Northern India, International, Journal of Research Analytical Reviews, June 2019, Volume 6, Issue 2, E-ISSN-2348-1296 UGC-CARE 
• Sustainable Practices in Hotels: A Study of Five Star Hotels in Northern India, Administrative Development, A Journal of HIPA, ISSN 2319-2976, Jan-June, 2019. UGC-CARE 
• Impact of Sustainable Practices at Indian Hotels in Northern India on Consumer Behavior, Think India, ISSN 0971-1260, Vol, 22, special issue,-20, December, 2019. UGC CARE 
• Understanding the Approaches to Attract, Motivate and Retain the Millennial Workforce: A Conceptual Analysis, Arthavaan, A refereed journal of business and commerce, Bharati College, ISSN 2455-0353, pp. 63-69, December 2019. 

Paper presentations in Conferences, Seminar, Workshops in the past three years

• Presented a paper, Role of Influencers in Buying Behaviour of Consumers, 4th International Conference: Summer Seminar in Marketing, SSIM 2021 (online), organised by Faculty of Management, University of Warsaw, Poland, 15th June, 2021
  
• Presented a paper, Assessing the Impact of Cause related Marketing on the purchase Behaviour of Consumers in the Region of Assam, Virtual conference on Sustainable Business Development Post-Covid-19, Punjab Institute of Management and Technology, affiliated to PTU, July 2020
  
• Presented a paper, Sustainable Marketing for Heritage Tourism: A Path-breaking Transformation towards cultural Preservation, in an International Web Conference on "Pandemic Effect and Global Economy: Unseen Challenges and Opportunities-Post Covid-19 Diagnosis, Amity University Patna, 31st July-1st August, 2020.
• Presented a paper, Identifying the Causes, Symptoms and Busters of Stress of young Adults, International Conference of Academic Disciplines, Harvard Medical School and MIT, Boston, Massachusetts, USA, May 2019.
• Presented a paper, Consumer Awareness, Attitudes and Willingness to pay for Sustainable Five Star restaurants in Northern India, International Conference on Sustainability Education, India Habitat Centre, New Delhi, September, 2019.
• Presented a paper, ‘Differential Impact of Economic Monetary Union on Select Member States’ at Department of Management Studies, Indian Institute of Science, Bengaluru at the 18^th Consortium of Management Research held on 29^th -30^th November, 2018.

Successfully completed an Innovation Project as Principal Investigator entitled, “Identifying the Sources of Stress amongst Young Adults: A Contribution to Youthful and Stress free India.” Funded by University of Delhi.

• Was associated with Institute of Chartered Accountants for taking pan India virtual lectures on the subject 'Strategic Management' for Foundation Course
• Expert on Area Advisory board for undergraduate courses in Marketing, Amity Business School
• Member selection committee for selection of PGTs in Commerce at Hansraj Model school, Gurgaon.
• Appointed External examiner for  conducting the Viva-Voce  of the BBA students of IP University on regular basis
• Invited Regularly as Resource person by SCERT and DIET to train PGT teachers
• Member of the committee for setting up a module of refresher course for PGTs, NCERT
• Content Developer for a paper on Marketing and sales management of IX and X class published by CBSE online.

• Bagged INSTITUTION OF HAPPINESS award by QS-I gauge for the college
• Appointed as External Academic Expert in the Board of Research Studies of Amity University, Uttar Pradesh
• Appointed as Academic Expert in the Area Advisory Board (Marketing UG prog), Amity University Uttar Pradesh
• Post graduate teaching Post Graduate students in Department of Commerce, Delhi School of Economics, University of Delhi as Visiting Faculty. Paper taught, Principles of Marketing.
• Experience of teaching M. Phil students in Department of Commerce, Delhi School of Economics, University of Delhi; have been taking classes on the topic ‘Marketing Ethics’ from 2009 tiil 2018
• Chaired sessions at National and International Conferences
• Member, Editorial Board of Journal, ‘Arthavaan’  published by Department of Commerce, Bharati College.
•  Member, Editorial Board of Journal, ‘Research Post: Journal of Humanities and Social Sciences’ published by Bharati College.
• Student Advisor, Elantre', The Fashion Society, Bharati College till September 2021
• Mentor and Curator, ANANDA: The happiness Club, under IQAC, Bharati College
• Coordinator, Academic Support Cell, under IQAC, Bharati College