| Degree | Institution | Year |
|---|
23Years
Convenor, CCL Committee
Member, Hostel Committee
Marketing, Finance and Business Maths
Business Maths, Business Statistics, E-Commerce
1. An Investigation into
Impulsive Buying Behaviour: A Study of Urban Consumers in Delhi/NCR. International Journal of Management Studies, Volume V,
Issue -4, October , 2018. (UGC Listed)
2. Culture and
Personality: A Study of Impulsive Buying Behaviour of Indian Consumers: International
Journal of Recent Technology and Engineering,Vol.8, Issue-3S, October,2019,
ISSN: 2277-3878,(Scopus Indexed).
3.
Consumers’ Buying
Behaviour towards the Sales Promotion Tools in Retail Outlets: Journal of
Economics and Business, Vol.18, No.1, 2019, ISSN:0972-5784. (ABDC, C Category
Journal )
4.
Contributed a Chapter
“The Relationship between P-O-S Promotion Techniques and Buying Behaviour of
Customers: A Literature Review” in the Book titled “Theoretical and Empirical Development in Management and IT ” , ISBN : 978-93-87662-61-2,
Swaranjali Publications , UP.
5. Consumers’ Buying Behavior towards P-O-S Promotion Tools: A PLS-SEM Model . The paper has been published in Indian Journal of Economics and Business, Volume 20, No.2, July-December,2021. (Scopus Indexed).
Buying Behavior towards Point-of-Sales Promotions: An Empirical Study: TEST Engineering and Management. Volume 83,Issue March-April, 2020, ISSN: 0193-4120, Page No. 17622-17629. (Scopus Indexed).
1. Presented a paper titled "Consumer's Buying Behavior towards Point-of-Sales Promotions: A literature Review" in 8th National Conference on ""Modern Research in Business Practices, Social Changes and Education System" organised by Banarsidas Chandiwala Institute of Professional Studies, New Delhi in support with Guru Gobind Singh Indraprastha University on February 5th - 6th, 2020.
2. Presented a paper titled "An Investigation into Impulsive Buying Behavior : A Study of Urban Consumers in Delhi/NCR" at 3rd International Conference on Contemporary Issues in Science, Engineering and Management held at Bangalore, India organised by International Institute of Research & Journals(IRAJ) on 22nd-23rd July, 2017.
3.Presented a paper titled "Buying Behavior towards Point-of-Sales Promotions: An Empirical Study Literature Review" in the 9th National Conference on "Digital Transformation Progressive Business Management, Entrepreneurship & Social Security" organised by Banarsidas Chandiwala Institute of Professional Studies,Dwarka, New Delhi on August 25th - 28th, 2021.
4. Attended One Week Faculty Development Program-2021 on "Multivariate Analysis Through Advance Techniques" organized by Banarsidas Chandiwala Institute of Professional Studies, Dwarka, New Delhi on March 15th - 20th, 2021.
5. Attended a Workshop on "Quantitative and Qualitative Methods" organized by Amity Academic Staff College in association with Amity College of Commerce and Finance from 6th September-10th September, 2021 at Amity University, Uttar Pradesh.
