Staff Profile

15 Years

1. Member Canteen Committee, Bharati College (2015-17)

2. Member Public Grievance Committee, Bharati College (2017-2019)

3. Member Committee for Technical Equipment, Bharati College (2017 - 2019)

4. Editorial Board member Arthavaan Journal, Journal of Commerce Department Bharati College (2017-2020)

5. Member Monitoring Committee, Bharati College (2017-2019)

6. Member Equal Opportunity Cell and Enabling cell , Bharati College (2016-2019)

7. Member Vanijya Samiti, Department of Commerce, Bharati College (2015-17 and 2019-20)

8. Convener Advaita - The Western Dance Society, Bharati College (2019-2020)

Marketing

Financial Accounting

Cost Accounting

• Financial Accounting,
• Computer Applications in Business,
• Cost Accounting,
• Income Tax,
• Business Law,
• Management Accounting,
• Advertising and Salesmanship
• Financial Markets and Institutions

Supervising as Co-Guide the Ph.D Thesis of Ms. Priyanka Chaddha, Research Scholar, Amity University, Uttar Pradesh,  since 2017. 

2 Books, 7 Research Papers, 4 Chapters

1. Published a paper titled "Pulse Polio Program in India - Marketing Perspective to Government Initiatives", under the co-authorship with Dr. Kavita Sharma (Associate professor, Department of Commerce, Delhi School of Economics, University of Delhi) in 'Business Analyst', a refereed Journal of Shri Ram College of Commerce, Vol.31, Issue 1, Apr-Sep, 2010, ISSN 0973-211X, pp 75-98.
2. Published a paper titled “A conceptual Framework of Customer Lifetime Value: its Components and Metrics”, under the co-authorship with Dr. Kavita Sharma (Associate professor, Department of Commerce, Delhi School of Economics, University of Delhi) in 'Business Analyst', a refereed Journal of Shri Ram College of Commerce, Vol.32, Issue 2, Oct-Mar 2012, ISSN 0973-211X, pp 81-96.
3. Presented a paper titled “A conceptual Framework of Customer Lifetime Value: its Components and Metrics”, in International conference on 'Business Challenges and Opportunities in South Asia', held in October 2010. The paper got Published in conference proceedings ISBN 978-81-910306-0-0, pp 64-74.The paper was written under the co-authorship with Dr. Kavita Sharma (Associate professor, Department of Commerce, Delhi School of Economics, University of Delhi)
4. Published a paper titled "Using RFM based Market Segmentation in Indian Context", under the co-authorship with Dr. Kavita Sharma (Associate professor, Department of Commerce, Delhi School of Economics, University of Delhi) as chapter in book titled 'Innovative Ways of Managing Business in the Post Globalised Era', ISBN: 978-93-81212-34-9, pp 85-93.Presented the above paper in 12th International Consortium of Students in Management Research (COSMAR), held in IISc Bangalore in November 2012.Presented the same paper in 6th International Conference on „Innovative Ways of Managing Business in the Post Globalised Era‟ held in BVIMR (Bharati Vidyapeeth Institute Of Management & Research), Delhi in February 2013. Also won the best paper award for this paper.
5. Written a chapter Titled 'Social and Economic Aspects of Advertising' for National Mission on Education-ICT e-Content in Commerce. ISSN 2349-154X
6. Published a paper titled “Measuring Marketing Efficiencies” in „International Journal of Research & Development in Technology and Management Science –Kailash‟, Vol. 21, Issue 1, ISBN - 978-1-63102-445-0, March 2014
7. Written a chapter Titled „Essential Components of Computers‟ for Open Educational Resources by ILLL, University of Delhi, in Commerce and Management Studies. ISSN 2349-154X
8. Written a chapter Titled „Introduction to Database Development‟ for Open Educational Resources by ILLL, University of Delhi, in Commerce and Management Studies. ISSN 2349-154X
9. Written a chapter Titled „Basic Concepts‟ for Open Educational Resources by ILLL, University of Delhi, in Commerce and Management Studies. ISSN 2349-154X
10. Presented & Published a paper titled, “A Study of Customer Lifetime Value & Its Impact on Retention”, in 2014 AMA Annual conference on Global Marketing Special Interest Group on „The Honorable Merchant in International Marketing‟ held at Cancun, Mexico in April 2014. The paper was written as a co-author. ISBN 978-0-615-99632-5, pp-11
11. Priyanka Chaddha, Dr. Bhawna Aggarwal & Dr. Arshi Zareen, (2018), “Investigating the Impact of Celebrity Endorsement by Banking Sector n Cnsumer’s Attitude towards availing their offered services”, International Journal of Management Studies, Vol.V, Issue - 4(7),17-29

Books:

1.    1.  Dr. Arshi Zareen, (2019), Customer Lifetime Value, New Delhi, Scholars World - A Division of Astral International PVT. Ltd..

2.    2. Dr. Kalpana Kataria & Dr. Arshi Zareen, (2018), Financial Markets And Institutions, New Delhi, Galgotia Publishing Company.

1.          FDP on Case Based Teaching Delhi, 2015, organized by IQAC Bharati College

   2.     FDP on ‘Computerized Accounting System using Tally ERP 9’, Delhi, August, 2015, organized by Deen Dayal Upadhyaya College and Tally Education Private Ltd. In Collaboration with Indian Accounting Association, Delhi Chapter.

   3.     FDP/ Workshop on ‘Formulation of Lesson Plan and how to take up Research Projects’         Delhi, November, 2015 organized by IQAC Bharati College

   4.     1^st National Conference on ‘Business Transformation in Contemporary World – Issues and Challenges’, Delhi, 2015, organized by Department of Commerce Bharati College.

   5.     Two days Faculty Empowerment Workshop for Commerce Teachers for teaching of new CBCS course ‘Computer Applications in Business’ for B.Com(H) IV sem, Delhi, 20^th & 21^st January, 2017, organized by SGTB Khalsa College, DU in collaboration with Indian Accounting Association, Delhi Chapter and Guru Angad Dev TLC, and PMMMNMTT, MHRD, Govt. of India

   6.     Awareness Program on Empowerment and Rehabilitation of Person with Disabilities (DIVYANGJAN)         Delhi, 31^st January            2017, organized by Deen Dayal Upadhyaya National Institute for Person with Physical Disabilities, Govt of India and Bharati College, University of Delhi

   7.     5th Annual International Commerce Conference – 2016, on ‘Startup to Sustainability: Initiative and Challenges’, on 5th November, 2016, organized by Department of Commerce, Delhi School of Economics, University of Delhi

   8.     Accounting Symposium on ‘International Financial Reporting Standards’        on 5^th May & 6^th May, 2016, organized by Shri Ram College of Commerce and Indian Accounting Association, Delhi Chapter

   9.     ORIENTATION PROGRAM – (OR 92), From 8th June, 2018 to 6th July, 2018 organized by CPDHE, Delhi University

   10.  National Seminar on ‘Role of Women Entrepreneurs in Socio-Economic Development of India’ on 26^th April, 2019 & 27^th April, 2019, organized by Department of Commerce Bharati College and Women Development Cell Bharati College

   11.  Refresher Course, from  28^th  June to 11^th July, 2019, organized by CPDHE

   12.  Webinar on "Covid -19 and the Indian Financial System: Impact Assessment & Policy Response", on 29^th April, 2020, Organized by Department of Commerce, Bharati College

   13.  Webinar on "Understanding Derivatives: Mechanism, Pricing and Hedging",  on 9^th May, 2020, Organized by Department of Commerce, Bharati College

   14.  Webinar on "Digital Repositories for Lectures, Course Materials and Digital Library", on 4^th May, 2020, Organized by IQAC, Bharati College

   15.  Webinar on "Effective Parenting during the Lockdown: Addressing Challenges", on 21^st April, 2020, Organized by IQAC, Bharati College

   16.  "One week FDP on “HIGHER EDUCATION: ROAD AHEAD DEVELOPING NEXT GENERATION ACADEMIC LEADERS", organized by Department of Commerce & IQAC, Sri Venkateshwara College, University of Delhi,  In Collaboration with Pandit Madan Mohan Malviya National Mission on Teachers and Teaching (PMMMNMTT) and Teaching Learning Centre, Ramanujan College", from 25^th November, 2020 to 1^st December 2020.

   17.  One week (Online) Faculty Development Program on, “E-content Generation and Managing Online Teaching”, organized by Sri Aurobindo College (E), University of Delhi, in collaboration with Mahatma Hansraj Faculty Development Centre, Hansraj College, University of Delhi. Under Pandit Madan Mohan Malviya National Mission on Teachers and Teaching (PMMMNMTT)", from 11^th December 2020 to 17^th December 2020

   18.  Two weeks Refresher Course on ‘DATA ANALYSIS WITH STATISTICAL METHODS’, organized by Ministry of Education, Pandit Madan Mohan Malviya National Mission on Teachers and Teaching (PMMMNMTT), Teaching Learning Centre, Ramanujan College, and Indian Accounting Association, NCR Chapter, from 21^st December 2020 to 3^rd January 2021.

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Won the best paper award for the paper titled "Using RFM based Market Segmentation in Indian Context", in 6th International Conference on "Innovative Ways of Managing Business in the Post Globalised Era" held in BVIMR (Bharati Vidyapeeth Institute Of Management & Research), Delhi in February 2013.

Member Indian Accounting Association, Delhi Chapter